Project Details

The architecture and graphics designed for the University of Texas at Austin College of Education work synergistically to promote their mission and values in three main ways:

Define destinations and gathering spaces: angled shifts in the grid of wall planes, the addition of glazed partitions punctuates otherwise monotonous corridors, and clearly indicate entries to establish metaphorical front doors for the College’s various academic centers. These entries are emblazoned with an orange band featuring the University seal and the Center name. At suite reception areas, applied graphics stating the College’s values scroll across the entry walls in both English and Spanish. The value words are repeated in cognate alphabet film within the suites, which provides visual screening and continues the brand identity at conference and huddle rooms. Layering and transparency are central to the identity concept and are present throughout the project.

Improve wayfinding: changes in floor and ceiling materials at the escalator lobby landings are visual cues signifying major nodes for both horizontal and vertical circulation. Custom corner signage at each concourse level orients visitors through oversized numerical floor indicators, building directories, and digital signage displays.

Honor the College’s benefactors: a consistent identity for major named spaces such as Massey Honor Hall and the Glickman Student Lounge is evident in the uniquely colored recognition walls accented with prominent stainless-steel lettering. This palette can be replicated to honor additional donors in future renovated spaces.